By mid-2021, the digital landscape had forced print media to pivot. While the American flagship edition halted its regular printed runs in early 2020, Playboy France carved out a profitable, premium niche using the —a French publishing portmanteau blending "magazine" and "book".
The "mook" structure divided its roughly 224 pages into two parts:
: Contributions and deep-dive discussions featuring the legendary French television host and producer.
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The July, August, and September 2021 issues of Playboy France feature a diverse range of topics, from in-depth interviews with celebrities and thought leaders to provocative photo shoots and investigative pieces. These issues demonstrate the magazine's commitment to providing readers with a sophisticated and engaging reading experience.
A portmanteau of "magazine" and "book," the mook was presented as a more polished, intellectual, and substantial edition. The strategy was to distance the publication from traditional men's magazines and reposition it as a high-end, trendy object, merging contemporary journalism with the brand’s prestigious 60-year archive.
Articles on the evolution of "progressive sexual views" in modern French society. : By mid-2021, the digital landscape had forced print
Throughout the summer months, Léa allowed herself to be seduced by the city's charms and the people who inhabited it. She surrendered to the thrill of the unknown, embracing each new experience with an open heart and a sense of joie de vivre.
Below is an in-depth exploration of this unique publication, its cultural context, and what made the Summer 2021 edition a collector's item. The Evolution of Playboy France
: Hard-hitting cultural and political commentary from the prominent Franco-Lebanese journalist. This public link is valid for 7 days
The July 2021 issue of Playboy France features a stunning cover photo of French singer and songwriter, Benjamin Biolay. Inside, readers can find an in-depth interview with Biolay, discussing his latest album and his experiences as a musician. The issue also includes a profile on the French electronic music duo, Kavinsky and Polo & Pan, who have been making waves in the music scene with their unique sound.
: This new quarterly cycle aimed to reposition the brand as an "instrument for the feminist cause" and a "Playboy compatible" intellectual product.