Korean dramas continue to be a massive draw across all platforms. In 2024, an astonishing 7 out of the 10 most-watched series on Netflix Indonesia were K-dramas, with Queen of Tears being the #1 title. This "K-Wave" is a key driver for platforms like Viu, where shows like Good Partner consistently rank high on its Indonesian charts. This ongoing fascination not only provides local audiences with high-quality alternatives but also serves as a benchmark for Indonesian creators, inspiring them to elevate their own storytelling and production standards.
Music is a massive driver of video views in Indonesia. Dangdut , a genre of Indonesian folk and traditional popular music, has evolved into Dangdut Koplo —a faster, digitized version featuring heavy percussion. Videos of live performances, localized street dances, and acoustic covers of pop songs with a traditional Javanese or Sundanese twist regularly accumulate tens of millions of views within days of release. 4. Daily Vlogs and "Settingan" (Staged Reality)
Culinary videos are staple viewing. Creators travel across the provinces to document vibrant night markets, spicy sambal challenges, and massive portions of traditional dishes like Bakso (meatballs) and Nasi Goreng (fried rice). 3. Trends Driving the Entertainment Industry
On the long-form side, Indonesian horror videos are having a renaissance. Movies like KKN di Desa Penari and Sewu Dino (originally popularized via TikTok trailers and behind-the-scenes clips) broke box office records. The formula? Local folklore + modern jump scares + raw, viral-ready soundbites. bokep cewek hijab gemoy suka di ewe dari belakang link
Gaming, food (mukbang), and "daily vlogs" are the leading content types. Major creators include Jess No Limit
The massive viewership numbers have translated into a robust creator economy. Brands have shifted substantial advertising budgets from traditional television networks to digital video campaigns. Hyper-localized influencer marketing is now standard practice, with brands leveraging micro-influencers who speak local dialects (such as Javanese, Sundanese, or Balinese) to build authentic consumer trust.
| Genre | Key Creators | Subscribers (approx.) | Content Style | |-------|--------------|------------------------|----------------| | Comedy/Sketch | Raditya Dika, Bayu Skak | 10–15M | Relatable daily life, social satire | | Gaming | Jess No Limit, MiawAug | 20–30M | Mobile legends, vlogs, challenges | | Food/Travel | Devina Hermawan, Naisa Alifia Yuriza (Naisa’s Kitchen) | 5–8M | Recipe tutorials, street food tours | | Music/Performance | Tasyi Athasyia, Lyodra Ginting | 8–12M | Cover songs, original dangdut/pop | Korean dramas continue to be a massive draw
Vidio's success is largely attributed to its strategic investment in local originals. Titles from its content lineup were among the top-performing shows, demonstrating how homegrown productions are now a primary driver of subscriber growth and retention. Other key players include , which benefits from a massive appetite for Korean and Chinese dramas, and iQIYI , which has regained momentum by offering a mix of Chinese and Thai productions. In the short video space, SnackVideo has seen significant growth, reaching 43 million monthly active users, and becoming one of the fastest-growing platforms of its kind in the country. This dynamic is further fueled by a major shift in digital behavior: social media has overtaken search engines as the primary way Indonesian consumers discover new brands and products, a trend that has massive implications for all entertainment marketers.
Different video platforms cater to distinct demographics and entertainment needs across the country. YouTube: The New Television
Perhaps the most remarkable story in Indonesian entertainment is the cinema boom. Local productions are not just surviving; they are thrashing Hollywood. In 2025, Indonesian films captured roughly , an extraordinary feat for a local industry in a non-English speaking market. This ongoing fascination not only provides local audiences
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Indonesian social media influencers and online content creators have gained significant popularity, with many focusing on:
