, allowing the airline to own a unique visual signature that distinguishes it from competitors. Usage in the "New" Branding
The font is proprietary to easyJet Airline Company Limited and is not available for public download or commercial purchase .
: Created by the London-based studio Dalton Maag , this custom font was designed to mirror the friendly, approachable curves of the logo while remaining highly legible in smaller sizes, such as on the easyJet App or in-flight materials. Key Features of the Font
A popular, free Google Font that offers a highly rounded, geometric layout with a wide stance, ideal for modern digital interfaces and apps.
Rounded, sans-serif fonts perform better on smaller screens, such as app interfaces and mobile websites. As discussed in app design case studies , modern fonts are often chosen for clarity in digital spaces. A "Book" weight (regular weight) provides a thinner, cleaner look than the heavy Cooper Black. 2. Modern and Friendly Feel easyjet rounded book font new
Because the font is so tied to the easyJet brand, using it outside of that context can sometimes unintentionally signal "low cost" or "informal" to the reader. Font Review Journal Summary Review easyJet Rounded Review Digital interfaces, headlines, and casual branding.
By pairing these clean, modern body fonts with a bold display headline face like Cooper Black, any business can balance authority and value in their brand communication. If you are developing a specific creative layout, tell me:
designed to appear friendly, accessible, and highly legible across both digital platforms and physical signage Key Features of EasyJet Rounded Book Custom Design : It is a bespoke version of the Cooper Hewitt typeface, modified specifically for easyJet by the agency and Dalton Maag. Rounded Terminals
As digital touchpoints—like mobile apps, self-service airport kiosks, and e-tickets—became the primary ways passengers interacted with the airline, the sharp geometric edges of Futura and the extreme weight of Cooper Black left a gap. The brand needed a (a clean text weight optimized for reading) that preserved the signature "Rounded" friendly essence of the airline’s DNA. , allowing the airline to own a unique
It works exceptionally well when paired with the bold, high-contrast, bright orange, allowing the text to feel accessible while maintaining the energetic brand color. The Future of easyJet’s Visual Identity
The kid didn’t look up. “Dunno. It’s called ‘EasyJet New.’ Just showed up in an update yesterday.”
The pairing is strategic: Cooper Black catches your eye from across the airport. Once you engage with the brand—on a phone screen, a website, or a printed document—the Rounded Book takes over, ensuring you can read everything comfortably without the logo’s heavy personality interfering.
Most people assume easyJet uses just one font. In reality, the airline operates a dual‑font system: one for its iconic logo and a different one for everything else. Key Features of the Font A popular, free
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance
No design change is without controversy. In typography forums, a small subset of "brutalists" argue that rounded book fonts look "childish" or "cartoonish."
For long-form reading (like a book), the "Rounded" style offers a unique experience compared to traditional book fonts: Vs. Traditional Serifs: Standard book fonts like Garamond or Minion Pro
When easyJet moves to a rounded book font, Ryanair and Wizz Air watch closely.
The “Book” weight sits in the middle of the thickness spectrum: heavier than Light but lighter than Headline. It is designed for on screens, making it ideal for reading flight details, policies, and booking instructions without causing eye fatigue.