: Strategies for turning ordinary information into high-value offers that customers are "literally disappointed if you sell too cheaply". Content Strategies (Principles 1–15 and Beyond)
The primary goal of this 15-issue collection is to move marketers away from "educational" content—which Settle argues kills sales—and toward . Key Concepts Taught in Issues 1-15
Here are just a few of the email templates you'll get:
Drop the graphics, multi-column layouts, and corporate logos. Write plain-text emails. They look personal and bypass the Gmail "Promotions" tab more effectively. ben settle email players 1 15 portable
The term "portable" in relation to Email Players issues 1–15 stems from the desire of copywriters to have Settle's timeless, evergreen principles condensed into an easily accessible, offline format.
: The collection is intended to bring users up to speed on Settle's unique style—characterized by daily storytelling and high-engagement tactics—before they start receiving current issues. Core Content of Early Issues Ben Settle Email Players 1 15 Portable
If your emails do not read like a gossip column mixed with a high-stakes sales pitch, you are leaving money on the table. Write plain-text emails
Repel the "tire kickers" so you only attract high-quality buyers. 3. The "Portable" Convenience
The Email Players series offers a range of benefits for marketers, including:
While you may not find a sanctioned software version labeled "1.15," the truth is that the ultimate portable tool is the wisdom contained within those pages. Whether you secure the free introductory PDF from Ben’s website or invest in the physical newsletter, you are not just buying information. You are buying a daily discipline, a psychological playbook, and a blueprint for building a business that works for you, even if you only have 10 minutes to spare. : The collection is intended to bring users
But there’s a specific, almost mythical artifact in the Ben Settle canon:
You cannot have a "Portable" empire with just one product. Issues 1-15 emphasize the ladder:
If you want to adopt the "Email Players 1-15 Portable" approach, focus on these actionable steps:
Sending emails every day annoys your audience and increases unsubscribes.
While Ben Settle typically provides back issues individually for