Rewe Primus E-learning Jun 2026

Since January 2024 the Primus platform has offered a seven‑minute, fully animated online course about LGBTIQ+ topics. In the training, a virtual, non‑binary team member named Sam explains the difference between gender identity and sexual orientation, the benefits of diverse teams, and how to foster an inclusive workplace culture. This course contributed significantly to REWE Group receiving the for the third year in a row, achieving 95.67% of the possible points – around five percentage points higher than the previous year. The initiative was so well received that it also won the Queer Network Award in the “Big Impact Initiative” category.

In the competitive landscape of German retail, REWE Markt GmbH stands out not only for its market share but for its commitment to employee development. Central to this strategy is , a comprehensive training and e-learning initiative designed to professionalize the workforce. By moving away from traditional, paper-heavy instruction methods toward digital, interactive e-learning, REWE has created a scalable system that ensures consistent quality across its vast network of stores.

Moving training from outdated CDs and physical classrooms to the cloud has major benefits:

Rewe Primus E-Learning represents a significant step forward in retail training, offering a modern, flexible, and effective solution for employee development. By embracing digital learning technologies, Rewe is not only enhancing the skills and knowledge of its workforce but also improving customer satisfaction, driving business efficiency, and positioning itself for long-term success in a competitive market. As the retail sector continues to evolve, the importance of innovative training solutions like Rewe Primus E-Learning will only continue to grow, setting a new standard for employee development in the industry. rewe primus e-learning

The REWE Academy provides a variety of modules divided into different expertise levels: (Basic Knowledge), Aufbauwissen (Advanced Knowledge), and Spezialwissen (Specialist Knowledge).

In the fast-paced world of European grocery retail, staying ahead requires continuous training, sharp operational knowledge, and seamless onboarding. As one of Europe’s leading supermarket giants, the REWE Group relies heavily on digital innovation to upskill its massive workforce. At the heart of this digital transformation is , the proprietary e-learning and portal ecosystem designed specifically for REWE employees, independent retailers, and affiliates.

: Courses are broken down into short, "snackable" modules that employees can complete during their shifts or allocated training time. Role-Specific Curriculum Since January 2024 the Primus platform has offered

: Digital training is more cost-effective and efficient than traditional classroom-based training, reducing the need for travel and physical training facilities.

You can retake the exam up to three times. After the third failure, the system locks the module, and you must request a manual reset from your Primus administrator. Some stores require a remedial in-person session before allowing a fourth attempt.

The REWE Primus portal is engineered to be user-friendly while hosting a vast library of educational content. Key features include: The initiative was so well received that it

: Courses are designed to be highly relevant to daily work, covering topics like fresh food storage, customer consultation, and team planning.

Courses utilize videos, quizzes, and simulated scenarios rather than text-heavy pages.

The Primus platform is REWE Group’s custom-tailored digital academy. It delivers interactive training modules directly to employees, ranging from cashiers and stock clerks to store managers and corporate executives.

. It is designed to host digital training modules (E-Learnings), coordinate in-person seminars, and manage applicant data. 1. Access and Navigation Mitarbeitende can access the platform through the official PRIMUS Lernen Portal Availability